Last week saw an escalation of tensions between israel and Hamas (the de-facto ruler of the Gaza Strip) that killed dozens and injured hundreds. Protests and riots have emerged, with some resulting in violent clashes, amid heavy Hamas rocket attacks and Israeli airstrikes that have prompted many global leaders to call for a ceasefire.
A group of companies have recently tapped into the use of advertising to promote peace between Arabs and Jews living in the current conflict. Videos have been released showing both sides coming together across different industries including medical doctors, retail workers and business owners.
The ad initiative is an effort led by Bank HaPoalim, one of Israel's largest banks, which recently gained new investments from BlackRock, a giant US asset management company.
Other Israeli hospitals and organizations have released ads of Arabs and Jews coming together amid the Israel-Gaza tensions, with messages in Arabic and Hebrew that say peace will come once each side learns to respect each other and work together.
Thousands of Palestinians have rallied for an end to Israeli airstrikes in the Gaza Strip. Additionally, numerous rallies calling for justice have been held around the world, including in London and across several cities in the United States. The Israeli Defense Force (IDF) officially states that the airstrikes are being conducted against “terror” targets in Gaza said…
