To tackle vacancies, National Health Mission advertisements call out to ‘hero in you’

Written by Abantika Ghosh | New Delhi | Updated: July 3, 2018 7:12:07 am

HR heroes”, an advertisement campaign for recruitment in the NHM is the flagship health mission’s response to persistent vacancies at all levels. (Representational)

“Do you have it in you,” asks the Indian Army. “Are you up for it,” asks India’s lone space traveller Rakesh Sharma on behalf of the Indian Air Force. Now, the National Health Mission (NHM) is set to exhort potential recruits with the line, “Discover the Hero in you”.

HR heroes”, an advertisement campaign for recruitment in the NHM is the flagship health mission’s response to persistent vacancies at all levels. Developed in association with Ashoka University and after a lot of research, HR Heroes attempts to glamourise professional cadres working for NHM in much the same way that the Armed Forces does for new recruits. In fact, top officials associated with HR Heroes say those campaigns were a part of the research that led to conceptualisation of their campaign.

The first set of advertisements for posts of district managers in Jammu and Kashmir has just been readied. District managers are responsible for implementation of the programme and form the core of the administrative backbone of NHM…

Continue Reading This Article At The Indian Express

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